person(US) Blog

Insights for Microbusiness Owners and Tiny Teams

Supporting the individuals (person) behind the microbusinesses that keep the economy moving. The PERSONUS blog shares insightful, practical guidance from the organization (US) that’s rooting for you — with a special focus on camps, after-school programs, and enrichment providers.

Looking for practical guidance beyond the blog? Explore our interactive workshops, live Q&A sessions, or subscribe to the MicroMomentum newsletter.

Webinars vs. Workshops: Why Workshops Work Better for Microbusiness Owners

Why Workshops Work Better Than Webinars During the pandemic, I attended a lot of webinars — and I mean a lot. Marketing, business strategy, social media, automation… if someone promised insight, I was there. But after months of watching, I realized something surprising: I wasn’t actually learning much — or even being introduced to new concepts. Sure, I had notes—pages of them. But I wasn’t doing anything differently. Each session told me why I needed to improve, but rarely sh