person(US) Blog

Insights for Microbusiness Owners and Tiny Teams

Supporting the individuals (person) behind the microbusinesses that keep the economy moving. The PERSONUS blog shares insightful, practical guidance from the organization (US) that’s rooting for you — with a special focus on camps, after-school programs, and enrichment providers.

Looking for practical guidance beyond the blog? Explore our interactive workshops, live Q&A sessions, or subscribe to the MicroMomentum newsletter.

Webinars vs. Workshops: Why Workshops Work Better for Microbusiness Owners

Why Workshops Work Better Than Webinars During the pandemic, I attended a lot of webinars — and I mean a lot. Marketing, business strategy, social media, automation… if someone promised insight, I was there. But after months of watching, I realized something surprising: I wasn’t actually learning much — or even being introduced to new concepts. Sure, I had notes—pages of them. But I wasn’t doing anything differently. Each session told me why I needed to improve, but rarely sh

Hailey Magsig

Nov 11, 20254 min read

Personus Consulting blog — Turning Interest into Registrations workshop

Why Interest Doesn’t Become Registrations (and 5 Ways to Fix It)

Many families express interest but don’t register — here are five ways to bridge that gap and boost your conversions.

Hailey Magsig

Oct 18, 20255 min read

Summer Camp Marketing Essentials: A Strategic Guide for Camp Directors

Essential marketing strategies for summer camps: building an online presence, easy outreach, planning ahead, and long-term projects.

Hailey Magsig

Nov 1, 202421 min read